{"id":3997,"date":"2021-07-30T11:01:27","date_gmt":"2021-07-30T09:01:27","guid":{"rendered":"https:\/\/www.communeer.com\/?page_id=3997"},"modified":"2021-08-02T10:56:18","modified_gmt":"2021-08-02T08:56:18","slug":"drueberflieger-strategy","status":"publish","type":"page","link":"https:\/\/www.communeer.com\/en\/drueberflieger-strategy","title":{"rendered":"Dr\u00fcberflieger Strategy"},"content":{"rendered":"
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The Dr\u00fcberflieger Strategy<\/h1>\n[\/vc_column_text][\/vc_column]\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/section>\n\n\t\t\t\t
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Why do you need the Dr\u00fcberflieger Strategy?<\/h2>\n

The amount of information that floods us is continuously rising. Mostly going unnoticed, more than 10.000 advertising messages approach us daily. Our brain has a defense mechanism that protects us from information overload: selective perception.<\/p>\n

Selective perception acts as a filter. The brain records every information unit and filters those that are not relevant to us. While we perceive the messages that match our interests and opinions more consciously, negativity and objections are largely disregarded.<\/p>\n

The consequence: We all are Dr\u00fcberflieger.<\/strong><\/em><\/p>\n

We only get our teeth into the subject matter of the messages our brain curated and identified as a high priority for us. That way Dr\u00fcberflieger are turned into deep-divers.<\/strong><\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column]\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/section>\n\n\t\t\t\t

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Welcome to the Dr\u00fcberflieger Society<\/h2>\n

Have you ever observed people on the subway or bus? Everyone is holding their phone, single-handedly navigating through myriads of photos and texts.<\/p>\n

Scrolling and swiping have become second nature to us. We unconsciously consume the things we see, quickly taking snapshots with every blink. Only rarely, when something really, really captures our attention, we decide to invest a bit more time and take a closer look.<\/p>\n

Sound familiar to you? Welcome to the Dr\u00fcberflieger Society!<\/strong>[\/vc_column_text]<\/p>\n\t\t\t\t\t<\/div>\n\n\t\t\t\t<\/div>\n\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t[\/vc_column]\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/section>\n\n\t\t\t\t

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\n\n\t\t\t\t\t[vc_column offset=”vc_col-md-offset-1 vc_col-md-10″][vc_row_inner][vc_column_inner offset=”vc_col-md-offset-2 vc_col-md-8″][vc_column_text]Now, how do Dr\u00fcberflieger behave online? They install ad blockers and unsubscribe from unnecessary newsletters. They scroll through carefully curated feeds and let smart algorithms suggest tailored content.<\/p>\n

Thus, the selection process continues. The passive process has turned into an active one, from the unconscious selective perception of the brain to the process of conscious selection, where the platform operators and algorithms are on it, too.<\/p>\n

To sum up: The continuous flood of information forces us to consciously and subconsciously filter information more vigorously.<\/strong><\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column]\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/section>\n\n\t\t\t\t

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Marketing reimagined<\/h2>\n[\/vc_column_text][vc_row_inner][vc_column_inner vc_padding_inner=”pt-20-xs” offset=”vc_col-md-offset-2 vc_col-md-8″][vc_column_text]Marketing Messages without added values is marketing without a future.<\/p>\n

We have all been saturated by too many advertising messages. We don’t want advertisements any longer but useful information, recommendations, and discoveries.<\/p>\n

We look out for what actually interests us online. We roam search results and click on what sounds the most promising to us. We google solutions for problems, read reviews and buy top-rated products. We are susceptive to recommendations from our network and friends – in a personal conversation or the shape of a social media post.<\/p>\n

There are many ways to reach out to Dr\u00fcberflieger but only the really relevant information lets them dive in deeply.<\/strong><\/em>[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column]\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t\t\n\t\t\t\n\t\t\t\n\t\t<\/section>\n\n\t\t\t\t

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